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It all started when Jeff Guinn was assigned to write a piece full of little-known facts about Christmas for his paper, The Fort Worth Star-Telegram. A few months later, he received a call from a gentleman who told him that he showed the story to an important friend who didn't think much of it. And who might that be? asked Jeff. The next thing he knew, he was whisked off to the North Pole to meet with this "very important friend," and the rest is, well, as they say, history.