How Customers Think: Essential Insights Into the Mind of the Market

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Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and why--customers buy.

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EAN/ISBN:: 9781578518265
Medium:: Bound edition
Number of pages:: 352
Publication date:: 2003-02-01
Publisher:: Harvard Business Review Press
Languages:: english

EAN/ISBN:: 9781578518265
Medium:: Bound edition
Number of pages:: 352
Publication date:: 2003-02-01
Publisher:: Harvard Business Review Press
Languages:: english

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