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    How Customers Think: Essential Insights Into the Mind of the Market

     
    From Gerald Zaltman
    Only 2 items left in stock
    How Customers Think: Essential Insights Into the Mind of the Market

    Description

    Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and why--customers buy.

    Product details

    EAN/ISBN:
    9781578518265
    Medium:
    Bound edition
    Number of pages:
    352
    Publication date:
    2003-02-01
    Publisher:
    Harvard Business Review Press
    Languages:
    english
    EAN/ISBN:
    9781578518265
    Medium:
    Bound edition
    Number of pages:
    352
    Publication date:
    2003-02-01
    Publisher:
    Harvard Business Review Press
    Languages:
    english

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