Beyond the Core: Expand Your Market Without Abandoning Your Roots

From Chris Zook

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Beyond the Core: Expand Your Market Without Abandoning Your Roots

Description

Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.

Product details

EAN/ISBN:: 9781578519514
Medium:: Bound edition
Number of pages:: 240
Publication date:: 2003-12-01
Publisher:: Harvard Business Review Press
Languages:: english

EAN/ISBN:: 9781578519514
Medium:: Bound edition
Number of pages:: 240
Publication date:: 2003-12-01
Publisher:: Harvard Business Review Press
Languages:: english

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