Marketing Moves: A New Approach to Profits, Growth, and Renewal

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The new realities of the market place require a new set of tools and concepts. This guide provides a comprehensive way by offering a framework for embedding marketing into corporate strategy.

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EAN/ISBN:: 9781578516001
Medium:: Bound edition
Number of pages:: 193
Publication date:: 2001-07-01
Publisher:: Harvard Business Review Press
Languages:: english

EAN/ISBN:: 9781578516001
Medium:: Bound edition
Number of pages:: 193
Publication date:: 2001-07-01
Publisher:: Harvard Business Review Press
Languages:: english

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