The Weather Channel: The Improbable Rise of a Media Phenomenon

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A story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. It offers an account of high-stakes entrepreneurship and a case study of a media business both experiencing and driving major change.

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EAN/ISBN:: 9781578515592
Medium:: Bound edition
Number of pages:: 276
Publication date:: 2002-07-01
Publisher:: Harvard Business Review Press

EAN/ISBN:: 9781578515592
Medium:: Bound edition
Number of pages:: 276
Publication date:: 2002-07-01
Publisher:: Harvard Business Review Press

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