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Businesspeople and others often fail to perform their jobs well because of cross-cultural differences. Cultural Intelligence provides a systematic way to approach the tremendous variety of interactions that people face in different cultures and locales.
The key, the authors argue, is to become culturally intelligent. By understanding the fundamental principles of cross-cultural interactions, practicing mindfulness, and developing adaptive behavioral skills, readers can become culturally intelligent and effective across a wide range of cross-cultural situations. The authors' goal is to create a new mindset in the reader that can effectively encounter and work with cultural variations regardless of language or geography.