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    Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial (Lexington Studies in Contemporary Rhetoric)

     
    From Mattson, Craig E.
    Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial (Lexington Studies in Contemporary Rhetoric)

    Description

    This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

    Product details

    EAN/ISBN:
    9781498555920
    Medium:
    Paperback
    Number of pages:
    210
    Publication date:
    2021-04-19
    Publisher:
    Lexington Books
    EAN/ISBN:
    9781498555920
    Medium:
    Paperback
    Number of pages:
    210
    Publication date:
    2021-04-19
    Publisher:
    Lexington Books

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