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In CUBED, Erno Rubik describes how he discovered the Cube, how the world, in turn, discovered the Cube, and the lessons of creativity, invention, persistence, intelligence, and our common humanity that have emerged over the forty years of its renown. At first Rubik made the Cube only for himself. He then gave it to the public. It became a worldwide phenomenon, the most-popular puzzle ever - not just briefly but for decades. It spawned competitions, educational strategies, and became a universally understood social construct. Why did that happen? What does it mean? And what profound life lessons has the Cube offered for generations?