Brand Management: Co-creating Meaningful Brands

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Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

Product details

EAN/ISBN:: 9781473951983
Medium:: Paperback
Number of pages:: 416
Publication date:: 2018-01-25
Publisher:: SAGE Publications Ltd

EAN/ISBN:: 9781473951983
Medium:: Paperback
Number of pages:: 416
Publication date:: 2018-01-25
Publisher:: SAGE Publications Ltd

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