Marketing Research with IBM® SPSS Statistics

Description

In an accessible and step by step approach, the authors show readers which statistical procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics.

Product details

EAN/ISBN:: 9781472477453
Edition:: 2 New edition
Medium:: Paperback
Number of pages:: 264
Publication date:: 2016-07-20
Publisher:: Routledge
Manufacturer:: Unknown

EAN/ISBN:: 9781472477453
Edition:: 2 New edition
Medium:: Paperback
Number of pages:: 264
Publication date:: 2016-07-20
Publisher:: Routledge
Manufacturer:: Unknown

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