Marketing Research with IBM® SPSS Statistics

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Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM[registered] SPSS Statistics.

Product details

EAN/ISBN:: 9781472477453
Edition:: 2 New edition
Medium:: Paperback
Number of pages:: 264
Publication date:: 2016-07-20
Publisher:: Routledge

EAN/ISBN:: 9781472477453
Edition:: 2 New edition
Medium:: Paperback
Number of pages:: 264
Publication date:: 2016-07-20
Publisher:: Routledge

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