Marketing Research with IBM® SPSS Statistics

Description

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM[registered] SPSS Statistics.

Product details

EAN/ISBN:: 9781472477453
Edition:: 2 New edition
Medium:: Paperback
Number of pages:: 264
Publication date:: 2016-07-20
Publisher:: Routledge

EAN/ISBN:: 9781472477453
Edition:: 2 New edition
Medium:: Paperback
Number of pages:: 264
Publication date:: 2016-07-20
Publisher:: Routledge

Shipping

Buy on Amazon

The edition supplied may vary.

Currently sold out

Customer Service

Hotline

+49 30 488 288 200
Monday - Friday: 09.00 - 18.00 hr

International

Order safely

medimops magazine

The new medimops magazine

About us

Newsletter

Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.

Do you want to find out more?

Secure payment

Shipping partner

You can also find us here