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    The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

     
    From Enrico Trevisan
    Only 1 items left in stock
    The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

    Description

    Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices.

    Product details

    EAN/ISBN:
    9781472413444
    Medium:
    Bound edition
    Number of pages:
    156
    Publication date:
    2013-09-28
    Publisher:
    Routledge Chapman Hall
    Languages:
    english
    EAN/ISBN:
    9781472413444
    Medium:
    Bound edition
    Number of pages:
    156
    Publication date:
    2013-09-28
    Publisher:
    Routledge Chapman Hall
    Languages:
    english

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