The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

Description

Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices.

Product details

EAN/ISBN:: 9781472413444
Medium:: Bound edition
Number of pages:: 156
Publication date:: 2013-09-28
Publisher:: Routledge Chapman Hall
Languages:: english
Manufacturer:: Unknown

EAN/ISBN:: 9781472413444
Medium:: Bound edition
Number of pages:: 156
Publication date:: 2013-09-28
Publisher:: Routledge Chapman Hall
Languages:: english
Manufacturer:: Unknown

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