A business memoir from the founder of Nike, who served as CEO of the company from 1964 to 2004. He started the business at the age of 24, in 1962, when he borrowed ¢50 from his father and imported high quality, low cost athletic shoes from Japan. By the end of the year he's grossed ¢8000, and Nike is now has salse of more than ¢30 billion a year. With insight, humour, wisdom and hard-learnt business lessons.
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