Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series)

Description

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--

Product details

EAN/ISBN:: 9781466658806
Medium:: Bound edition
Number of pages:: 670
Publication date:: 2014-03-31
Publisher:: Business Science Reference

EAN/ISBN:: 9781466658806
Medium:: Bound edition
Number of pages:: 670
Publication date:: 2014-03-31
Publisher:: Business Science Reference

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