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    Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series)

     
    Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series)

    Description

    "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--

    Product details

    EAN/ISBN:
    9781466658806
    Medium:
    Bound edition
    Number of pages:
    670
    Publication date:
    2014-03-31
    Publisher:
    Business Science Reference
    EAN/ISBN:
    9781466658806
    Medium:
    Bound edition
    Number of pages:
    670
    Publication date:
    2014-03-31
    Publisher:
    Business Science Reference

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