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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Premier Reference Source)

 
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Premier Reference Source)

Description

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

Product details

EAN/ISBN:
9781466625242
Edition:
Illustrated
Format:
Illustriert
Medium:
Bound edition
Number of pages:
676
Publication date:
2012-11-30
Publisher:
Business Science Reference
EAN/ISBN:
9781466625242
Edition:
Illustrated
Format:
Illustriert
Medium:
Bound edition
Number of pages:
676
Publication date:
2012-11-30
Publisher:
Business Science Reference

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