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    Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Premier Reference Source)

     
    Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Premier Reference Source)

    Description

    As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

    Product details

    EAN/ISBN:
    9781466625242
    Edition:
    Illustrated
    Format:
    Illustriert
    Medium:
    Bound edition
    Number of pages:
    676
    Publication date:
    2012-11-30
    Publisher:
    Business Science Reference
    EAN/ISBN:
    9781466625242
    Edition:
    Illustrated
    Format:
    Illustriert
    Medium:
    Bound edition
    Number of pages:
    676
    Publication date:
    2012-11-30
    Publisher:
    Business Science Reference

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