Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs (Jossey Bass Business & Management Series)

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Description

Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.

Product details

EAN/ISBN:: 9781555424022
Medium:: Bound edition
Number of pages:: 264
Publication date:: 1992-01-22
Publisher:: John Wiley & Sons

EAN/ISBN:: 9781555424022
Medium:: Bound edition
Number of pages:: 264
Publication date:: 1992-01-22
Publisher:: John Wiley & Sons

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