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An internationally renowned consultant demonstrates how HR managers can play a more integral and dynamic role in their companies' growth by running human resources like a business. Jac Fitz-Enz shows how to shift focus from the administration of traditional personnel programs to proactive support for organizational goals. He explains how to identify the needs of internal "markets," develop services to meet them, eliminate all activities that do not directly contribute to the organization's goals, and reward performance that produces measurable results.