Intentional Marketing: A Practical Guide for Librarians (Practical Guides for Librarians, 51, Band 51)

Description

User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

Product details

EAN/ISBN:: 9781538108482
Medium:: Paperback
Number of pages:: 190
Publication date:: 2018-10-15
Publisher:: Rowman & Littlefield Publishers

EAN/ISBN:: 9781538108482
Medium:: Paperback
Number of pages:: 190
Publication date:: 2018-10-15
Publisher:: Rowman & Littlefield Publishers

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