The Activation Imperative: How to Build Brands and Business by Inspiring Action

Description

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

Product details

EAN/ISBN:: 9781538114667
Edition:: Reprint
Medium:: Paperback
Number of pages:: 224
Publication date:: 2018-01-26
Publisher:: Rowman & Littlefield Publishers

EAN/ISBN:: 9781538114667
Edition:: Reprint
Medium:: Paperback
Number of pages:: 224
Publication date:: 2018-01-26
Publisher:: Rowman & Littlefield Publishers

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