The SAGE Handbook of Digital Marketing

Description

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

Product details

EAN/ISBN:: 9781529743791
Edition:: 1
Medium:: Bound edition
Number of pages:: 592
Publication date:: 2022-08-08
Publisher:: SAGE Publications Ltd

EAN/ISBN:: 9781529743791
Edition:: 1
Medium:: Bound edition
Number of pages:: 592
Publication date:: 2022-08-08
Publisher:: SAGE Publications Ltd

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