Retail Marketing Management: The 5 Es of Retailing

Description

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

Product details

EAN/ISBN:: 9781526446855
Medium:: Paperback
Number of pages:: 200
Publication date:: 2018-12-28
Publisher:: SAGE Publications Ltd

EAN/ISBN:: 9781526446855
Medium:: Paperback
Number of pages:: 200
Publication date:: 2018-12-28
Publisher:: SAGE Publications Ltd

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