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    Marketing Communications: Objectives, Strategy, Tactics

     
    Marketing Communications: Objectives, Strategy, Tactics

    Description

    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

    Product details

    EAN/ISBN:
    9781526438652
    Medium:
    Paperback
    Number of pages:
    566
    Publication date:
    2018-09-08
    Publisher:
    Sage Publications Ltd.
    EAN/ISBN:
    9781526438652
    Medium:
    Paperback
    Number of pages:
    566
    Publication date:
    2018-09-08
    Publisher:
    Sage Publications Ltd.

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