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    Social Media Strategy: Tools for Professionals and Organizations

     
    Social Media Strategy: Tools for Professionals and Organizations

    Description

    Social Media Strategy: Tools for Professionals and Organizations by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

    Product details

    EAN/ISBN:
    9781506346243
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    328
    Publication date:
    2017-08-14
    Publisher:
    SAGE Publications, Inc
    EAN/ISBN:
    9781506346243
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    328
    Publication date:
    2017-08-14
    Publisher:
    SAGE Publications, Inc

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