A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

PLS-SEM is evolving as a statistical modeling technique and its use has increased exponentially in recent years within a variety of disciplines, due to the recognition that PLS-SEM's distinctive methodological features make it a viable alternative to the more popular covariance-based SEM approach. This text-the only comprehensive book available to explain the fundamental aspects of the method-includes extensive examples on SmartPLS software, and is accompanied by multiple data sets that are available for download from the accompanying website (www.pls-sem.com).