Contagious: Why Things Catch On

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Product details

EAN/ISBN:: 9781451686579
Medium:: Bound edition
Number of pages:: 256
Publication date:: 2013-03-05
Publisher:: Simon & Schuster
Languages:: english

EAN/ISBN:: 9781451686579
Medium:: Bound edition
Number of pages:: 256
Publication date:: 2013-03-05
Publisher:: Simon & Schuster
Languages:: english

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