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    Contagious: Why Things Catch On

     
    From Jonah Berger
    Only 1 items left in stock
    Contagious: Why Things Catch On

    Description

    Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

    Product details

    EAN/ISBN:
    9781451686586
    Edition:
    Reprint
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2016-05-03
    Publisher:
    Simon & Schuster
    EAN/ISBN:
    9781451686586
    Edition:
    Reprint
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2016-05-03
    Publisher:
    Simon & Schuster

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