The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea

Would you like to attract more
high-quality customers and make a lot more money?

If so, The Problem with Penguins, written by Bill Bishop,
author of the bestseller How to Sell a Lobster, can help you
with your penguin problem! Learn how to stand out in a
crowded marketplace by effectively branding and packaging
your BIG Idea.
In his trademark fun and
entertaining style, Bishop explains: Why
most companies will never stand out in their marketplace,
and how to avoid a similar fate; Innovative
methods to create a BIG Idea, something new, better, and
different, even in the most traditional companies,
industries and product/service categories; A
step-by-step process to brand and package your BIG Idea;
How to develop BIG promotional ideas to attract
more high-quality prospects; Twenty-first Century
"packaged" marketing techniques to sell your BIG Idea
easier, faster, and for more money; Strategies to
bring your BIG Idea to market faster and easier, while
overcoming inertia, procrastination, and negative thinking;
plus Dozens of real life examples of successful
BIG Ideas created by entrepreneurs in many different
industries.
Start today to build a great
business and stand out from the other penguins in your industry!