Netnography: Redefined

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is an indispensable guide to the understanding and conduct of Internet ethnography.

includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.

Product details

EAN/ISBN:: 9781446285756
Edition:: 2nd Edition.
Medium:: Paperback
Number of pages:: 320
Publication date:: 2015-07-24
Publisher:: Sage Publications Ltd
Languages:: english

EAN/ISBN:: 9781446285756
Edition:: 2nd Edition.
Medium:: Paperback
Number of pages:: 320
Publication date:: 2015-07-24
Publisher:: Sage Publications Ltd
Languages:: english

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