Contagious: Why Things Catch On

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Description

Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.

Product details

EAN/ISBN:: 9781442359376
Edition:: Unabridged
Format:: Audiobook
Medium:: Audio CD
Publication date:: 2013-03-05
Publisher:: Simon & Schuster Audio
Languages:: english

EAN/ISBN:: 9781442359376
Edition:: Unabridged
Format:: Audiobook
Medium:: Audio CD
Publication date:: 2013-03-05
Publisher:: Simon & Schuster Audio
Languages:: english

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