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The Activation Imperative: How to Build Brands and Business by Inspiring Action

 
From William Rosen
The Activation Imperative: How to Build Brands and Business by Inspiring Action

Description

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

Product details

EAN/ISBN:
9781442257047
Medium:
Bound edition
Number of pages:
224
Publication date:
2016-11-29
Publisher:
Rowman & Littlefield Publishers
EAN/ISBN:
9781442257047
Medium:
Bound edition
Number of pages:
224
Publication date:
2016-11-29
Publisher:
Rowman & Littlefield Publishers

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