Master Media Relations: The Complete Guide To Getting Better Press Coverage

Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance.


Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact:

How to handle media interviews
How to derail negative publicity
How to manage public information in a crisis situation
How to craft a story idea to promote an agenda or project
How to build a relationship with reporters
How to counteract errors and misquotes
How to prepare for televised interviews and photos
How to write effective press releases and take quality news photos