Brand Sense: Sensory Secrets Behind the Stuff We Buy

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Now available in paperback, "Brand Sense," the definitive book on sensory branding, shows how companies appeal to consumers' five senses.

Product details

EAN/ISBN:: 9781439172018
Edition:: Revised, Update.
Medium:: Paperback
Number of pages:: 192
Publication date:: 2010-02-02
Publisher:: Free Press
Languages:: english

EAN/ISBN:: 9781439172018
Edition:: Revised, Update.
Medium:: Paperback
Number of pages:: 192
Publication date:: 2010-02-02
Publisher:: Free Press
Languages:: english

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