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    Design of Business: Why Design Thinking is the Next Competitive Advantage

     
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    Design of Business: Why Design Thinking is the Next Competitive Advantage

    Description

    "


    Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
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    Product details

    EAN/ISBN:
    9781422177808
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2009-10-01
    Publisher:
    Harvard Business Review Press
    EAN/ISBN:
    9781422177808
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2009-10-01
    Publisher:
    Harvard Business Review Press

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