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    Buy-In: Saving Your Good Idea from Getting Shot Down

     
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    Buy-In: Saving Your Good Idea from Getting Shot Down

    Description

    Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.

    Product details

    EAN/ISBN:
    9781422157299
    Medium:
    Bound edition
    Number of pages:
    192
    Publication date:
    2010-09-01
    Publisher:
    Harvard Business Review Press
    Languages:
    english
    EAN/ISBN:
    9781422157299
    Medium:
    Bound edition
    Number of pages:
    192
    Publication date:
    2010-09-01
    Publisher:
    Harvard Business Review Press
    Languages:
    english

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