Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

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Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.

Product details

EAN/ISBN:: 9781422103159
Medium:: Bound edition
Number of pages:: 194
Publication date:: 2010-01-01
Publisher:: Harvard Business Review Press
Languages:: english

EAN/ISBN:: 9781422103159
Medium:: Bound edition
Number of pages:: 194
Publication date:: 2010-01-01
Publisher:: Harvard Business Review Press
Languages:: english

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