Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

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Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.

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EAN/ISBN:: 9781422103159
Medium:: Bound edition
Number of pages:: 194
Publication date:: 2010-01-01
Publisher:: Harvard Business Review Press
Languages:: english

EAN/ISBN:: 9781422103159
Medium:: Bound edition
Number of pages:: 194
Publication date:: 2010-01-01
Publisher:: Harvard Business Review Press
Languages:: english

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