Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

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Established firms must innovate to survive, but they often struggle to look beyond their own goods and services for innovation. Joachimsthaler provides new and renewed marketing tools and techniques to design and deliver products that are extremely relevant in certain customer contexts.

Product details

EAN/ISBN:: 9781422101650
Medium:: Bound edition
Number of pages:: 253
Publication date:: 2007-05-01
Publisher:: Harvard Business Review Press
Languages:: english

EAN/ISBN:: 9781422101650
Medium:: Bound edition
Number of pages:: 253
Publication date:: 2007-05-01
Publisher:: Harvard Business Review Press
Languages:: english

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