What Women Want: The Global Market Turns Female Friendly

Description

By the author of WHY WE BUY, the importance of women in everybody's marketplace-what makes a package, product, space, or service "female friendly"-how these social changes can be observed in the global marketplace-how the changing role of women affects everything. Practical advice from the world's best observer of marketing.

Product details

EAN/ISBN:: 9781416569954
Medium:: Bound edition
Number of pages:: 224
Publication date:: 2010-07-06
Publisher:: Simon & Schuster
Manufacturer:: Unknown

EAN/ISBN:: 9781416569954
Medium:: Bound edition
Number of pages:: 224
Publication date:: 2010-07-06
Publisher:: Simon & Schuster
Manufacturer:: Unknown

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