Statistics for Marketing and Consumer Research

From Mario Mazzocchi

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Statistics for Marketing and Consumer Research

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Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Product details

EAN/ISBN:: 9781412911221
Medium:: Paperback
Number of pages:: 432
Publication date:: 2008-05-22
Publisher:: SAGE Publications Ltd

EAN/ISBN:: 9781412911221
Medium:: Paperback
Number of pages:: 432
Publication date:: 2008-05-22
Publisher:: SAGE Publications Ltd

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