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Transforming Big Pharma: Assessing the Strategic Alternatives

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Transforming Big Pharma addresses critically how strategy works in the pharmaceutical industry. John Ansell assesses the wide range of alternative strategies big pharma has been attempting in order to make up the shortfall in revenues stemming from the long-standing failure to develop sufficient new products.

Product details

EAN/ISBN:: 9781409448273
Edition:: New ed
Medium:: Bound edition
Number of pages:: 284
Publication date:: 2013-09-28
Publisher:: Taylor & Francis Ltd

EAN/ISBN:: 9781409448273
Edition:: New ed
Medium:: Bound edition
Number of pages:: 284
Publication date:: 2013-09-28
Publisher:: Taylor & Francis Ltd

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