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    Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

     
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    Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

    Description

    While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems.

    Product details

    EAN/ISBN:
    9781409444619
    Medium:
    Bound edition
    Number of pages:
    324
    Publication date:
    2013-07-30
    Publisher:
    Gower Publishing Ltd
    EAN/ISBN:
    9781409444619
    Medium:
    Bound edition
    Number of pages:
    324
    Publication date:
    2013-07-30
    Publisher:
    Gower Publishing Ltd

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