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    Building Great Customer Experiences

     
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    Building Great Customer Experiences

    Description

    This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

    Product details

    EAN/ISBN:
    9781403939494
    Edition:
    2nd., rev. ed.
    Medium:
    Paperback
    Number of pages:
    218
    Publication date:
    2004-09-17
    Publisher:
    Palgrave Macmillan
    Languages:
    english
    EAN/ISBN:
    9781403939494
    Edition:
    2nd., rev. ed.
    Medium:
    Paperback
    Number of pages:
    218
    Publication date:
    2004-09-17
    Publisher:
    Palgrave Macmillan
    Languages:
    english

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