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    The Global Corporate Brand Book

     
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    The Global Corporate Brand Book

    Description

    The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

    Product details

    EAN/ISBN:
    9781403996633
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    230
    Publication date:
    2009-05-14
    Publisher:
    Palgrave
    Languages:
    english
    EAN/ISBN:
    9781403996633
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    230
    Publication date:
    2009-05-14
    Publisher:
    Palgrave
    Languages:
    english

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