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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

 
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

Description

The Satisfied Customer is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. Fornell estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars.

Product details

EAN/ISBN:
9781403981974
Medium:
Bound edition
Number of pages:
247
Publication date:
2007-11-27
Publisher:
Palgrave Macmillan
Languages:
english
EAN/ISBN:
9781403981974
Medium:
Bound edition
Number of pages:
247
Publication date:
2007-11-27
Publisher:
Palgrave Macmillan
Languages:
english

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