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The Long Tail: Why the Future of Business Is Selling Less of More

 
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The Long Tail: Why the Future of Business Is Selling Less of More

Description

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

Product details

EAN/ISBN:
9781401309664
Edition:
Revised, Update.
Medium:
Paperback
Number of pages:
288
Publication date:
2008-07-08
Publisher:
Hyperion
Languages:
english
EAN/ISBN:
9781401309664
Edition:
Revised, Update.
Medium:
Paperback
Number of pages:
288
Publication date:
2008-07-08
Publisher:
Hyperion
Languages:
english

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