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Words That Work: It's Not What You Say, It's What People Hear

 
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Words That Work: It's Not What You Say, It's What People Hear

Description

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

Product details

EAN/ISBN:
9781401309299
Edition:
Revised, Update.
Medium:
Paperback
Number of pages:
368
Publication date:
2008-08-05
Publisher:
Hachette Books
Languages:
english
Manufacturer:
Unknown
EAN/ISBN:
9781401309299
Edition:
Revised, Update.
Medium:
Paperback
Number of pages:
368
Publication date:
2008-08-05
Publisher:
Hachette Books
Languages:
english
Manufacturer:
Unknown

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