Death to All Sacred Cows: How Successful Businesses Put the Old Rules Out to Pasture: How Successful Business Put the Old Rules Out to Pasture

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Written by advertisers, this book demonstrates just how wrong most conventional business wisdom is. From branding to leadership to hiring, no sacred cow is left standing.

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EAN/ISBN:: 9781401303310
Medium:: Bound edition
Number of pages:: 224
Publication date:: 2008-03-11
Publisher:: Hachette Books

EAN/ISBN:: 9781401303310
Medium:: Bound edition
Number of pages:: 224
Publication date:: 2008-03-11
Publisher:: Hachette Books

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