The Long Tail: Why the Future of Business Is Selling Less of More

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Description

Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.

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EAN/ISBN:: 9781401302375
Medium:: Bound edition
Number of pages:: 256
Publication date:: 2006-07-11
Publisher:: Hyperion
Languages:: english

EAN/ISBN:: 9781401302375
Medium:: Bound edition
Number of pages:: 256
Publication date:: 2006-07-11
Publisher:: Hyperion
Languages:: english

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