Innovative B2B Marketing: New Models, Processes and Theory

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Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.

Product details

EAN/ISBN:: 9781398604766
Edition:: 2.
Medium:: Paperback
Number of pages:: 350
Publication date:: 2022-08-30
Publisher:: Kogan Page
Manufacturer:: Unknown

EAN/ISBN:: 9781398604766
Edition:: 2.
Medium:: Paperback
Number of pages:: 350
Publication date:: 2022-08-30
Publisher:: Kogan Page
Manufacturer:: Unknown

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