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    Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions

     
    From A. Cox
    Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions

    Description

    This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.

    Product details

    EAN/ISBN:
    9781349514410
    Edition:
    1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    260
    Publication date:
    2004-01-01
    Publisher:
    Palgrave Macmillan
    EAN/ISBN:
    9781349514410
    Edition:
    1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    260
    Publication date:
    2004-01-01
    Publisher:
    Palgrave Macmillan

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