Luxury Brands in Emerging Markets

Description

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Product details

EAN/ISBN:: 9781349461080
Edition:: 1st ed. 2014
Medium:: Paperback
Number of pages:: 236
Publication date:: 2014-03-07
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

EAN/ISBN:: 9781349461080
Edition:: 1st ed. 2014
Medium:: Paperback
Number of pages:: 236
Publication date:: 2014-03-07
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

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