cartcart

    Marketing in Context: Setting the Scene

     
    Marketing in Context: Setting the Scene

    Description

    The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

    Product details

    EAN/ISBN:
    9781349452033
    Edition:
    1st ed. 2013
    Medium:
    Paperback
    Number of pages:
    240
    Publication date:
    2013-01-01
    Publisher:
    Palgrave Macmillan
    EAN/ISBN:
    9781349452033
    Edition:
    1st ed. 2013
    Medium:
    Paperback
    Number of pages:
    240
    Publication date:
    2013-01-01
    Publisher:
    Palgrave Macmillan

    Shipping

    laposte
    The edition supplied may vary.
    Currently sold out

    Recommended for you